Google eCommerce UX Playbook
Some solid tips to optimize your online shop provided by Google called eCommerce UX Playbook, find the Google analyses to improve your store UX and sales.
Some solid tips to optimize your online shop
After looking at several hundred retail sites, Google realized that there were certain universal UX elements that helped create a frictionless shopping experience. This list aims to expand on the 25 Retail Principles and provide a checklist for improving your mobile site experience across 6 key site areas:
All recommendations should be A/B tested!
Home / Landing Page
Menu & Navigation
Search
Category &Â Product
Conversion
Form Optimization
