Some solid tips to optimize your online shop

After looking at several hundred retail sites, Google realized that there were certain universal UX elements that helped create a frictionless shopping experience. This list aims to expand on the 25 Retail Principles and provide a checklist for improving your mobile site experience across 6 key site areas:

All recommendations should be A/B tested!

Home / Landing Page

Category & Product


Form Optimization

Google eCommerce UX Playbook for Retail

Google UX Playbook for Retail